A Guide to Building Successful AdWords campaigns If you want to further increase traffic to your site (beyond natural optimisation) the next step is Google AdWords. While you can engage a professional to create and manage your Google AdWords campaign(s) Google have provided a free do it yourself guide. In Google’s own words their AdWords […]
Articles Tagged: SEO
SEO – Meta Tags
Meta tags are elements used to provide information about an HTML document or website. The Meta tags will not be displayed on the page, but will be machine parsable. Meta elements are typically used to specify page description, keywords, author of the document, last modified, and other metadata.
Google SEO Starter Guide
At Seekom / CMSWebsite2Go we do not provide Website Optimisation Services – however we do provide tips and advice to our customers on how to optimise their website by themselves. We recently stumbled across Google’s SEO Starter Guide and consider this to be such a worthwhile guide that we thought we should share it with […]
Google Analytics
Google Analytics is a free service offered by Google that generates detailed statistics about visitors to a website, it is the most widely used web analytics application. Although sites hosted by Seekom are provided with a very good web statistics package (AWSTATS), opinion is that Google likes it’s supporters and will therefore better rank websites […]
Visitors Turn Offs
There are a number of factors that are guaranteed to turn-off visitors to your website. Turn offs can be defined as anything that impedes the user to engage with your content and feel motivated to keep looking at your site. Here we have a list with the most common website Turn Offs. Flashing images Keep […]
Keeping Visitor Interest
Once you have got people visiting your website you need to engage them to your content and secure their business with you. Maintain a clear navigation and site structure While it is important to have sufficient content in your pages (we recommend 3 paragraphs as a minimum) too much should be broken into sub pages. […]
Getting found
There are a number of factors that will aid your ranking with search engines, the list below being some of the key recommendations. Age of your web address This is somewhat outside your control, however all other things being equal if your web address has been continuously registered longer than your competitor’s you will rank […]