A Guide to Building Successful AdWords campaigns
If you want to further increase traffic to your site (beyond natural optimisation) the next step is Google AdWords. While you can engage a professional to create and manage your Google AdWords campaign(s) Google have provided a free do it yourself guide.
In Google’s own words their AdWords Step by Step guide contains important information to help you make your ad campaigns as successful as possible. How to structure your account, how to pick the right keywords and how to write your ads. Getting the most out of AdWords requires ongoing experimentation. With assistance from their guide you will be cable to create and hone campaigns to give you the maximum possible return on your advertising investment.