Image Optimisation

Images are a great source to tell your visitors about your business, products, or services.  Using big images for web can slow down your speed which also can impact your SEO ranking. Keep your image sizes to a minimum to reduce the amount of time a user is waiting for resources to load. Properly formatting […]

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Load Speed Test

Pingdom provides a page load speed test. Follow the instructions below to use Pingdom: Access the web address http://tools.pingdom.com/fpt/ Enter your web address and click Test Now button.

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Clear Website Cache

Below are instructions on how to clear your website cache if you wish to ensure that fresh content for your entire website is presented to website visitors rather than waiting for auto refresh (every 24 hours). Log into your website administration From the top menu select Clear Cache > Delete Cache

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An overview of Website Caching

Websites using a database (such as WordPress) to maintain and present data to visitors will suffer a slower load speed than websites constructed solely in HTML. This is because the database is queried each and every time a web page is accessed to provide up to date content. As website page content is typically not […]

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Keywords

Understanding Keywords is a fundamental step to initiate a successful SEO campaign – they are one of the first and most important elements to consider at the moment of optimizing your website.

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Landing Pages

Below is a link to a course on landing pages. The course content includes: What is a landing page? Landing pages vs home pages What can landing pages be used for? Message match Click here for the course And another resource we came across … Landing Page Optimisation Guide There are a number of annoying pop […]

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Changing permalink

You can amend your page web address to make them ‘search engine friendly’. It is recommended to use keywords that are important to your business. Tip: Search Engines don’t like very long addresses – try to keep your permalink down to 3-4 keywords. Instructions Open the page you want to amend the permalink. As you see […]

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