Search Engine Optimization (SEO) is the process of affecting the website visibility in a search engine’s natural (or un-paid) search results. A higher ranking on the search results list, will increase the number of visitors your page will receive from the search engine’s users.

Optimizing your site is about getting more traffic by improving your rank in natural results. Organic search means free search. So at it’s root, SEO is about getting free long-term exposure for your business.

What is a Web Search Engine? 

A Search Engine is a program that searches information for specific keywords in the World Wide Web (www). The search results are generally presented in a line of results. Popular Search Engine systems are Google, Yahoo! and Bing.