Google AdWords

A Guide to Building Successful AdWords campaigns If you want to further increase traffic to your site (beyond natural optimisation) the next step is Google AdWords. While you can engage a professional to create and manage your Google AdWords campaign(s) Google have provided a free do it yourself guide. In Google’s own words their AdWords […]

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Landing Pages

Below is a link to a course on landing pages. The course content includes: What is a landing page? Landing pages vs home pages What can landing pages be used for? Message match Click here for the course And another resource we came across … Landing Page Optimisation Guide There are a number of annoying pop […]

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SEO – Meta Tags

Meta tags are elements used to provide information about an HTML document or website. The Meta tags will not be displayed on the page, but will be machine parsable. Meta elements are typically used to specify page description, keywords, author of the document, last modified, and other metadata. Default Meta TagsPer Page Meta TagsMulti Property […]

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Changing permalink

You can amend your page web address to make them ‘search engine friendly’. It is recommended to use keywords that are important to your business. Tip: Search Engines don’t like very long addresses – try to keep your permalink down to 3-4 keywords. Instructions Open the page you want to amend the permalink. As you see […]

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