The Beginner’s Guide to Social Media Want to know more about marketing on Social Media and whether or not it is relevant to your operation. We came across this very interesting and easy to read guide. Click here to view the article. Currently in online format only, a downloadable PDF version is on the way.
Category: Optimization (SEO)
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Keywords
Understanding Keywords is a fundamental step to initiate a successful SEO campaign – they are one of the first and most important elements to consider at the moment of optimizing your website.
Landing Pages
Below is a link to a course on landing pages. The course content includes: What is a landing page? Landing pages vs home pages What can landing pages be used for? Message match Click here for the course And another resource we came across … Landing Page Optimisation Guide There are a number of annoying pop […]
Changing permalink
You can amend your page web address to make them ‘search engine friendly’. It is recommended to use keywords that are important to your business. Tip: Search Engines don’t like very long addresses – try to keep your permalink down to 3-4 keywords. Instructions Open the page you want to amend the permalink. As you see […]
Google AdWords
A Guide to Building Successful AdWords campaigns If you want to further increase traffic to your site (beyond natural optimisation) the next step is Google AdWords. While you can engage a professional to create and manage your Google AdWords campaign(s) Google have provided a free do it yourself guide. In Google’s own words their AdWords […]
SEO – Meta Tags
Meta tags are elements used to provide information about an HTML document or website. The Meta tags will not be displayed on the page, but will be machine parsable. Meta elements are typically used to specify page description, keywords, author of the document, last modified, and other metadata.
Google SEO Starter Guide
At Seekom / CMSWebsite2Go we do not provide Website Optimisation Services – however we do provide tips and advice to our customers on how to optimise their website by themselves. We recently stumbled across Google’s SEO Starter Guide and consider this to be such a worthwhile guide that we thought we should share it with […]